Digital Marketing

Digital marketing refers the marketing of products or services using digital technologies, mainly on the Internet, but also includes display advertising, mobile phones and any other digital medium. In digital marketing the promotion of products or brands differs from traditional marketing. It enables an organization in real time to analyze marketing campaigns and understand what is working and what is not. Digital Marketing includes almost all online marketing efforts like Google Search, Social Media, Websites, Email and mobile apps including all digital channels. It not only helps to connect with current customers but also potential clients. 

Tactics used in Digital Marketing

Search Engine Optimization (SEO)

SEO is process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of free organic traffic to your website.

Native Advertising

Native advertising is advertisements that are primarily content-led and featured alongside other, non-paid content. Many people also consider social media advertising like Facebook advertising and Instagram advertising as native.

Content Marketing

The creation and promotion of content for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. 

Social Media Marketing

Social Media Marketing is the  practice of promoting your brand and your content on social media channels so that to increase brand awareness, drive traffic, and generate leads for your business. 

Pay-Per-Click (PPC)

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common type of PPC is Google AdWords.

Email Marketing

Most of the companies use email marketing as a way of communicating with their audiences. You can use email to promote content, discounts and events, as well as to direct people towards the business’ website. 

Digital media is so prevalent that consumers have access to all kinds of information at any time and any place they want it. It is an ever-growing source of entertainment, news, shopping and social interaction. Consumers now not just only know what your company says about your brand, but what the other outlets like media, friends, relatives, peers, etc., are saying as well. The days when the messages people got about your products or services came from you and consisted of only what you wanted them to know is gone. Today people want brands that they can trust, companies that know them personally, communications that are personalized and relevant, and that offers tailored solutions according to their needs and preferences.

Three keys to Digital Marketing

1. Manage complex customer relationships on both digital and traditional.
2. Respond and initiate dynamic customer interactions for better services.
3. Recognize pattern from big data to make better faster decisions.

Ready to try Digital Marketing? Now What?

It is likely that you are reaching some segments of your online audience, if you are doing digital marketing. You can still think of some areas of your strategy in your digital marketing that could use a little improvement. But there are many missing opportunities for better targeting or optimization or are suffering from the other challenges that needs urgent governance. As digital marketing can work for any business in any industry and regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content.

Vertex Web Surf is the top Digital Marketing company in Nepal. With our strong client base, we have proved results in areas of Digital Marketing. We also provide other services like Search Engine Optimization, Web Design and Web Development. Visit us or call  01-4388511.